Inspired by the recent election debate in the US I’ve stumbled across a radical new approach to client pitches.
Ahead of a client meeting, to pitch SearchTech’s services for a retained search, I was as nervous as a dog in Springfield. We were to be discussing a complex role requiring highly specialised skills and would need to be at our best to get our message across and reassure the client.
When asked how we would go about the assignment and why they should appoint us, I dispensed with the usual evidence-based approach with explainers on process, track record & capability including graphs, diagrams and data points.
Instead borrowing from the US Presidential debate, I pronounced that we “had the concepts of a plan” that would be “something that’s better” (than they’ve seen before.)
The client loved it and immediately appointed us at their elected retained recruiter.
Seems sometimes you can get into the weeds too much ! K.I.S.S
Are you a fan of dispensing with detail in favour of the vogue for vague?
Do you think the approach to detailed discourse could work for your business if its good enough for the political landscape of the world’s largest economy?
PS: If you’re looking for recruitment support across Renewables, Waste and Sustainability – “We’re the best”.
